CONCORD, Mass. — Boodigo.com is quickly finding fans.
So far, in its first few days, the adult search engine has racked up more than 1 million unique visitors and one of its founders, Colin Rowntree, hasn’t stopped giving interviews to the numerous mainstream media outlets that have approached him.
Boodigo isn’t the first search engine designed exclusively for porn (there have been others that delved into porn searches, including Search.xxx — reserved only for .xxx searches — and Booble.com, among others).
But it has found a hook in marketing itself as a search engine for the ethical porn fan, directing surfers to the genuine sites of performers and paysites in a secure, private and anonymous environment with no tracking, registration or cookies.
Boodigo, like Search.xxx’s commitment, also proactively eliminates sites from its responses that are known security threats, distributors of malware or perpetrators of fraud, and works with rights holders to ensure that unlicensed and illegal copies of their creative works are not found in the search results.
XBIZ on Wednesday chatted with Rowntree, the longtime operator and founder of BDSM site Wasteland.com, to find out more about how his new project, Boodigo, got its start and his inspirations to rope in porn fans searching on the web.