Wicked Sensual Care Takes Female Orgasms to New Heights with Release of Awaken 

Available in Stores by Valentine’s Day, Brand New Clitoral Massaging Gel Receives Rave Reviews During ANME Show Debut!

LOS ANGELES (January 18, 2016) – Wicked Sensual Care is taking women’s orgasms to new heights with the introduction of Awaken, a new stimulating clitoral massaging gel. Awaken will be available in stores and adult e-tail sites in time for Valentine’s Day this year.

Created to heighten sensitivity and enhance libido, Awaken is a finely crafted herbal blend of botanicals and aphrodisiacs that will stimulate and enhance the sexual experience. Whether used alone or with a partner, Awaken provides intense sensation resulting in heightened sexual feelings.

Officially launched at the Adult Novelty Manufacturers Expo (ANME), which ran January 11-12 in Burbank, Calif., Awaken is the newest product from Wicked Sensual Care. The company is renowned for its lines of lubricants and personal care products.

“We wanted to create a product with great sensation but that was not too intense. The goal was for Awaken to actually help to build and enhance libido and increase desire, not just in the moment but going forward as well,” said Carrie Smith, Wicked Sensual Care’s Head of Product Development. “We also decided to make it a massage gel, so the texture had to be perfect. This little difference adds so much to the overall effect of Awaken. Psychologically it gives women (or their partners) ‘permission’ to go ahead and give a little self-massage to enhance absorption and start stimulation.”

The vegan, paraben-free, Glycerin-free, and L-Arginine-free formula is infused with natural extracts and herbal remedies that are centuries old and backed up by scientific research. Awaken is safe for use with toys and latex and is pH balanced.

“Upon application, Awaken starts out cool then begins to warm and finally a fullness and plumping effect can be felt. The sensation lasts about 15 to 20 minutes, while adding more will increase the intensity of sensation and longevity,” added Smith.

“We’re very pleased with the overwhelming positive reception Awaken received at ANME,” said Wicked Sensual Care Marketing Director Cassie Pendleton. “It’s a great feeling whenever retail buyers are genuinely excited to stock a product for their customers. Creating an effective product from natural sources was a challenge that we gladly took on, and the result is the an amazing product meeting the market demand for improved female arousal and orgasms.”

Wicked Sensual Care has long been recognized for its quality, having earned the 2014 AVN Award for Best Lubricant Manufacturer, as well as earning nominations for its OverTime Delay Cream for Men for best Enhancement Product from both AVN and XBIZ. The line’s Toy Love Gel for Intimate Toys earned an additional XBIZ nom for Outstanding Packaging, while the collection itself received the East Coast News Distributors’ Choice Award for Best New Lubricant in 2013.

The company is currently nominated as Lubricant Manufacturer of the Year at the 2016 XBIZ Awards and AVN Awards.

For more on Awaken, visit Media may request review samples by emailing

About Wicked Sensual Care:

Crafted to enhance and satisfy intimate adventures, the Wicked Sensual Care Collection offers luxurious, intimate lubricants and enhancers perfect for partner and solo play. A leader in sexual wellness, Wicked Sensual Care uses exclusive formulas and clean ingredients to create the highest quality lubricants on the market – all products are vegan, PETA certified, and paraben free*. Wicked Sensual Care is dedicated to producing conscious products for women, men, and couples, which include natural extracts, such as olive leaf and aloe, providing additional enrichments for increased comfort and peace of mind. Wicked Sensual Care’s water based “Aqua” collection provides long lasting formulas that satisfy without ever becoming sticky or tacky during use, while the “Ultra” collection uses 100 percent pure premium silicone to create unsurpassed glide and comfort. “Specialty” products include Enhancers & Cleaners designed to boost intimacy and heighten sexual health and wellness. With its elegant and discrete packaging, and whether consumers are searching for something sexy, therapeutic, or romantic, Wicked Sensual Care can provide the ideal compliment to all erotic experiences. [*Excluding Crème.] For more information, visit,, or


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For Wicked Sensual Care Sales Information, Please Contact:

Cassie Pendleton


PH: 818-349-3593 x155


For Wicked Sensual Care Press Information, Please Contact:

Daniel Metcalf


PH: 818-266-7910




PH: 310-804-0514


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